Parafour Finds Support at FactoryMation

Customer service and knowledgeable tech support are major concerns when choosing a supplier. A good support team will ensure that a customer gets the products they need and that they understand the products. Parafour Innovations, LLC relies on FactoryMation for their industrial automation and control needs because FactoryMation supports customers with industry-leading service and expert technical assistance. Unlike many competitors, FactoryMation fully understands what is being sold and how it can and should be applied.




Parafour Innovations, LLC operates out of Texas. The company is led by Robin Parsons, thirty-plus year veteran of the LPG fueling and Autogas industry. Their primary focus as a company is on providing top of the line fuel dispensers, and they have built and serviced thousands of refueling stations worldwide. Parafour’s mission as a company is to manufacture and supply the best products in their field utilizing modern technology. The first steps in this goal are developing the right design and finding the right parts. Robin chose to switch to FactoryMation from a competitor to make sure Parafour has what is needed to supply their own customers with the best possible products.

---

Although their main business is in fuel dispensers, Parafour ran into a consistent problem when installing their products: poorly designed control panels. These panels were wired and installed by other companies, and they complicated Parafour’s work by causing issues in the application or by proving difficult to service. The problem eventually became so bad that Parafour decided to start building their own control panels to sell alongside their fuel dispensers. Robin Parsons has gotten to know the FactoryMation team over the years. “We’ve learned a lot from [the technical support team]” he says. According to Robin, calling in to the FactoryMation tech team has helped him greatly with application and design guidance as he worked to optimize his own control panel design and build process.

---

FactoryMation strives to support each product and customer through informative web content and experienced technical staff. Parafour has taken full advantage of this support to bring greater value to their own customers. With the information gleaned from the technical support team, Robin and Parafour began pushing out their own well-built panels to customers. Today, almost 70% of Parafour’s fuel dispenser sales include a panel with the order. Panel building has become a valuable service they now offer to their customers, and they turn to FactoryMation for parts and support.


The value of good customer service carries over into the value seen by end-users. Excellent customer service means more than just getting the correct products and getting them on time. FactoryMation also supports products and customers with a wide variety of web-based content including app notes, quick start guides, tutorials, videos, and more. Parafour initially chose to switch to FactoryMation from a major competitor “because the website is more user-friendly,” Robin says. “We’ve never had anything but positive experiences.” Between an informative website and a technical support team that cares, customers know that support is a high priority at FactoryMation. Robin concludes that ordering with FactoryMation is “a great experience. I really like it, I recommend it.”

---